A New Day Dawns on Lotion
The lotions have survived the evening. I feel they have gained acceptance into the men's bathroom. They are officially part of the environment. Now people just need to use them.
Overnight I realized that if we were going to make real progress in the men's bathroom, if lotioning was going to become an accepted practice in a public space, things would need to be a little different than in the women's room. No fragrances, no frilly bottles, and we will need easy access so it's possible to lotion up with no one seeing you do it.
Enter Neutrogena Norwegian Formula Body Moisturizer. Look at that manly bottle, large and in charge. Fragrance free, so dudes in my office won't be walking around smelling like buttercups or lavender or other crap like that. And this stuff was first used by Norwegian fisherman! If men can moisturize in between battling man-eating sharks and angry narwhals while trying to catch fish for a living in the Arctic, then the men in my office can certainly be confident in their masculinity while they moisturize in between meetings and cups of coffee.
So now the option is there. We will all just have to wait and see if anyone uses it.
Overnight I realized that if we were going to make real progress in the men's bathroom, if lotioning was going to become an accepted practice in a public space, things would need to be a little different than in the women's room. No fragrances, no frilly bottles, and we will need easy access so it's possible to lotion up with no one seeing you do it.
Enter Neutrogena Norwegian Formula Body Moisturizer. Look at that manly bottle, large and in charge. Fragrance free, so dudes in my office won't be walking around smelling like buttercups or lavender or other crap like that. And this stuff was first used by Norwegian fisherman! If men can moisturize in between battling man-eating sharks and angry narwhals while trying to catch fish for a living in the Arctic, then the men in my office can certainly be confident in their masculinity while they moisturize in between meetings and cups of coffee.
So now the option is there. We will all just have to wait and see if anyone uses it.
Labels: bathrooms
1 Comments:
Bold move with the Norwegian Formula Body Moisturizer...bold but smart. I think men are more likely to get excited about the large, ketchup-style dispenser rather than the dainty smaller bottles. Maybe you need to do some advertising as well? Something that shows men that hand lotion is fun and socially acceptable. How about finding a hand lotion attendant for the bathroom who can wear something like this: http://www.prankplace.com/costumes1.asp?id=whitepearls
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